I just got a letter from a US firm enquiringly about my transmitters. It read something like ...
".....Mini RTD Pt100 Three Wire Transmitter is commercially available? We may be interested in both the 100 ohm RTD input as well as the 1K ohm RTD input types"
I do not respond to product enquiries as i do not "Make" anymore. But, this letter is about a design of mine that is published in my pages. It is a low cost transmitter anybody can build. Study my Elex Quna where some such letters are published. I may now reply only mail that stimulates me, and appears genuine enough. If you are an engineer in the US, try making these, a better way possibly, and serve people using online stores. Online shops should offer Cards, Cheque and Cash-On-Delivery to enable all types of customers. Items in a store must reach clients, inside 7 days. Other products should be cataloged with prices, outside store application.
Small manufacturers have to get their profile and products across. Just building a site is not enough, you need to advertise. People search for solutions, by proper advertising you can get tuned/filtered visitors to your website. These people were looking for solutions and you are looking for customers.
Other "promotional techniques" get you a lot of visitors. Even "ranking high in search results" gets you "Visitors". This traffic is like Kids looking for Chip-n-Dale landing in a Vertical Niche Product Catalog for Steam Turbines. This will just build bandwidth cost for you, but you will have a nice feeling you are getting Visitors. This may even make your site slow for the rare real visitors, who want to buy your products/services. So think smart, nothing comes easy, lot of hard (straight) work.
I suggest start with Google's Small Business Network and a nice Blog. Try Wordpress or Blogger.